Milestone I
Utilizing divergent/convergent thinking process to identify insights, trends, and opportunity areas of the Saas platform - K|C Analytical.
Karuka Culture Consulting is an advisory firm providing modern solutions to modern challenges businesses encounter within their organizational culture.
Background
Businesses large and small may be facing sensitive ongoing challenges with organizational culture, change management, innovation, and leadership inclusion. By using collective expertise and a deep understanding of various cultural dynamics combined with technology (AI, Blockchain, etc.), the company develops effective & strategic solutions for every business, and insights for every user.
Timeline: Nov. 2021 - Dec. 2021
My Role: UX Designer/Researcher
Design Team: Wandi Xu, Amber Cheng, Dianne Ogalesco
CEO/Stakeholder: Roy Blair
Utilizing divergent/convergent thinking process to identify insights, trends, and opportunity areas of the Saas platform - K|C Analytical.
The analytical platform will apply the intelligence of cross-cultural leadership and social-economic data, which would help produce Key Performance Indicators (KPIs) of organizations’ culture measurements. Our mission as UX designers is to perform research on those KPIs and identify our opportunities within the area.
Secondary research, Market analysis, Competitive analysis, User flow
In order to promote collaborative results between us and the stakeholder, our team used Figjam to share/build our research results. As a result, we presented our research findings in a dynamic and fast way.
After 3 meetings with the stakeholder, 5 out of 10 KPIs are pinned down to prepare for the first release: Environment Sustainability Report, Gender Equality, and Women empowerment, Personal Privacy Data Protection, Mentorship, and Work-Life Balance, and Organizational Culture. Moreover, the specifics of those KPIs are defined. At the end, a user flow was defined.
We conducted competitive analysis with 5 companies that carried similar solutions to our product, and analyzed their strength & weakness. In the end, we identified our opportunities.
Rebranding & redefining the UI Design for Karuka’s homepage, validating the design decision by conducting usability testing, iterating on the design based on results.
1. HWM How might we transition the website from B2G to B2C?
2. HMW Define the structure of the website to better display information to the user?
3. HMW How might we introduce the product(K|C Analytical Platform) to users?
UI Design, Usability Testing (Observer)
1. Improving user experience for B2B & B2C purposes
2. Provide authentic opportunities to connect with Karuka Culture with users
3. Discover any usability issues when completing routine tasks within the website
Using Z pattern within full-width images as a way of storytelling, create a brand identity behind capabilities, insights, and products.
